iData’s customers use qualitative research to define a problem, generate hypotheses, identify determinants, and develop quantitative research designs.

Qualitative research is cost-effective and fast but because of the low number of respondents, cannot be used to generalize to the whole population. They are however valuable for exploring an issue and probing below the surface for effective drivers and subconscious motivations.

iData begins by creating a customized qualitative survey questionnaire and preparing it to be administered via the Internet, telephone, fax, or paper. iData’s survey group offers questionnaire design consultation services as a standard for all clients, and reviews all market survey tools to assure validity, reliability, and bias reduction.

iData’s market research experience and expertise, can also assist in composing highly relevant survey strategies (questionnaires, media and directional sample selections) that will yield sound and valid conclusions while achieving the maximum survey response rate possible.

Following the completion of the survey design phase, iData’s survey group in consultation with your company, will determine the optimum security level, incentives, deadlines, and respondent notification methods for your particular project. We will help you with every decision along the way, applying our experience and expertise to make the process as easy and stress-free as possible.

iData guarantees our clients that all survey quotas will be met at a fixed cost per completed survey.

Please complete and submit the Request For Proposal (RFP) form, or contact iData via email: info@idataresearch.net , or call +1 604 266 6933 for more information.